"For Every Move"

10 February 2026

20s

This ad for Avonmore Protein Milk looks the part, but sounds underpowered. Inspired by the work of scientist Harold Edgerton, everyday movements are deconstructed and 'ripple' in a way that catches the eye and refuses to let go. The script, however, thinks words like "step", "twist", and "bend" have enough charisma to carry the rest of the spot.

Ireland

Milk