"History in the Making"

7 August 2026

67s

Arsenal are as busy in adland as they are in the transfer market at the moment. Directed by Silence, the club's latest feels like the answer to the question: "What if Mr Gruber from 'Paddington' was a Gunners fan?" Sure enough, the ad takes viewers on a tour of the Old Armoury Emporium, an antiques shop also inspired by Emirates' twenty years of sponsorship so far. Dibs on the cuckoo clock.

UK

Sportswear