"Warehouse"

3 September 2026

30s

A silent competition.

Sometimes it feels like we're undermining the director's contribution when we observe that the voiceover artist is largely responsible for the success of a piece of work, but this time around we feel sure that the director will not mind us saying this. That's because Jeff Low, director, and Jeff Low, voiceover artist, are one and the same.

It's not the first time Low has stepped into the booth to do this, but it may be the most striking example yet because all of the gags are in his commentary, apart from the main actor showing on her face what Low is telling us she is thinking.

It's a neat idea as well. The claim that breakfast will set you up for the day started in advertising, and it continues to be a staple notion when marketing breakfast fare. It's especially suited to Arla who have a range of stuff to pitch, so even if one of them isn't your thing, another might be.

UK

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