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Andrew MacGregor
Ariel

"Ditch the Dinge"

6 January 2026

30s


Still the big man up top for Ariel, Peter Crouch tackles every white T-shirt owner's worst nightmare: dinge. It's the exact level of discoloration that turns wardrobe staples into also-rans (Crouch wears his to the gym, for example, or when it's time to wash the car). Note that the car has the names 'Peter' on the driver's side and 'Abbey' on the passenger side—does that mean she never gets to drive?

UK

Washing Powders / Liquids


CREDITS
Creative Agency: -1 Ogilvy
CCO: -1 Charlie Martin
Creative: -1 Karl Lobley
Producer: -1 Ally Kennedy
Production Co: -1 Fresh Film
Director: -1 Sye Allen
Producer: -1 Richard Carter-Hounslow
EP: -1 Kim Griffin
Cinematographer: -1 Joe Douglas
Production Design: -1 Chloë Brady (Wizzo & Co)
Director's Rep: 0 Johnny Foreigner
Edit House: -1 Marshall Street Editors
Editor: -1 Matt Pochettino
Colorist: -1 Jax Harney
Ogilvy
Fresh Film
Johnny Foreigner
Marshall Street Editors
Wizzo & Co
Review posted: 6 January 2026 - 19:12
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