"Mozzarella"

8 May 2026

30s

FAQ about cheese.

Buffalo mozzarella… what's it all about, eh? The woman in this 30" Aldi commercial has thoughts on the matter—all of them madder than a box of cheese frogs. The brand likes to make value for money as straightforward as possible, but first it must dispel some myths about dairy that stem from an overactive imagination.

She wonders if the mozzarella mafia ensures the advertised supermarket gets such a good deal, if farmers buy burly blokes in homemade buffalo masks, and even if the milk comes from buffalo in the first place. We won't spoil what animal she thinks is involved, but it makes the narrator worry about her state of mind.

As much as we'd love to see more of her flights of fancy come to life, the brand wants viewers to take a moment and think about whether buffalo mozzarella has to come from Italy at all. There's no conspiracy or chicanery—it just trusts the quality of Cork farmer Johnny Lynch's fare. The result is confident, playful work that ends on a heck of a high note.

Ireland

Supermarkets