These Aldi spots may not be rootin' tootin', per se, but a well-cast cowboy is a well-cast cowboy. He's there to put shoppers' minds at ease when they encounter coin-operated trolleys—not only do they get the quarter back, but it helps the advertised supermarket cut prices (no need to pay "cart wranglers" of course). Good pep talk from the man in the wide-brimmed hat.
