"The Search Continues"

27 February 2026

1 min 32s

The Jackson finds.

We're still a few weeks off any Easter egg hunts, so Adidas treats us to a Superstars hunt instead. The brand's spirit animal, Samuel L Jackson, has lost his somehow, but the actor reckons he knows where to find them at last: a strange mansion where every door leads to another Superstars nut.

Though Jackson commands the spot from start to finish in his inimitable style, his magical mystery tour also features BLACKPINK singer JENNIE, Spain and Barcelona forward Lamine Yamal, rapper Baby Keem, Cleveland Cavaliers point guard James Harden, skateboarder Tyshawn Jones, and pop-soul singer Olivia Dean. He wants what they have, and the likes of Harden and Keem know it.

Peppered with all sorts of uncanny visual quirks and misdirects, it's a fun way for Jackson to learn about delayed gratification. He also sinks his teeth into existential nuggets like, "They don't just walk through time—they leave it different than they found it" to build on the advertised sneaker's aura. We hope Jackson keeps a better eye on this pair.

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