"Isaiah"

3 August 2026

33s

Boost mode.

When Isaiah sticks on a pair of Adidas Hyperboost trainers, the whole day gets a kick up the bum. He could sit in the park with his mates all day, or he can put himself out there: challenge a boy to a RC monster truck race, for example, or take smash-and-grab photos of strangers in the street. Heck, why not interrupt a wrestling match and take a backbreaker like a true professional?

Director Alex Acy and DP Shane Bagwell not only string these events together with tight flair and an infectious sense of joie de vivre, they also deliver a welcome break from the brand’s go-to sports like football or basketball. No GOATs or VIPs here—just a kid in the mood for self-expression and a cheeky body splash, if possible. It's only a few seconds long, but Acy and choreographer Joe Adams do the bout justice with camerawork that takes it slow before going hard.

This helps the idea that Hyperboost sneakers are for people who know when to switch things up and interact with the world. Suffice it to say, the brand hopes young viewer follow Isaiah's example... to a point (Adidas takes no responsibility for injuries caused by powerbombs, chokeslams, moonsaults, and the like).

UK

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