"Tabasco"

29 January 2026

45s

Magma carta.

In 1997, 'Volcano' and 'Dante's Peak' released only weeks apart. Can we expect a lava flow of red-hot commercials as a result of this Absolut spot? It's unlikely, we reckon, so let's savour what ProdCo director Leigh Powis and agency Wieden + Kennedy London have come up with. Who knew volcanologists were such big fans of Bloody Marys, eh?

Scored by Lou Reed's 'Walk on the Wild Side', the ad revolves around a group of intrepid scientists decked in fire proximity suits. Why? Because Absolut's teamed up with Tabasco to release a chilli pepper-flavoured vodka. Drinkers are promised a kick and half when it's used in a Bloody Mary—if the cast want a sip, however, they need to remove those helmets and risk fourth-degree burns, lung damage, etc.

UK

Vodka