"We Don't Just Help, We Help Make it Happen"

6 July 2026

30s

In a bid to make its rivals seem like proper lazy beggars, AIB says: "We don't just help, we help make it happen." As competitors wonder if and how they can beat that, the brand uses a house that travels across the country to illustrate how it makes the impossible possible… where, erm, possible. Lively VFX helps the idea of a literal house move go further.

Ireland

Banks