"Born Ready"

26 August 2026

60s

Oh, the places he'll go.

Director Joel Kefali makes driving look like child's play in this charming AA Insurance commercial. To the strains of 'Born Free' by Matt Munro, a young boy drives his cardboard car with a fetching silver paint job on roads shaped by the imagination, not highway engineers. The credit goes to Kefali and production designer Neville Stevenson, of course, but you get the idea.

Amidst all the whimsical twists and turns, there are nods to the reality of driving, from spillages and breakdowns to close calls with eighteen-wheelers. This sets up the ad's eventual, effective reveal: that this is how a mum pictures her now-teenage son behind the wheel. If she can't keep him like that forever, at least she and parents like her can rely on the advertised to help with the adult side of motoring.

New Zealand

Insurance