"Helicopter"

20 January 2026

3 mins 08s

Helicopter

If the artwork for ASAP Rocky's 'Punk Rocky' was inspired by 'PaRappa the Rapper', then the cover for 'Helicopter' takes its cue from the 'Grand Theft Auto' series. It uses typefaces from 'Grand Theft Auto' (1997) and 'Grand Theft Auto 2' (1999), as well as a send-up of the Rockstar Games logo. If you thought director Dan Streit's promo would use a top-down view as a result, then brace yourselves.

Shot, edited, and rendered by Streit, 'Helicopter' uses all manner of 3D and 4D jiggery-pokery to deliver full-bore urban chaos (both Streit and Rocky stress that AI played no part in it). If it were a VR game, most players would have a heart attack as the camera roves around a hyperreal warzone/rooftop concert. Watch out for a blink-and-you'll-miss-it nod to 'Robot Wars', as well as a death that is pure old-school 'GTA'.

USA

Promos