"Bad Idea"

1 December 2025

60s

Think it through.

Think long and hard before you buy our stuff. It's not what you expect to hear from a brand at this time of year, but that's Yeti for you. The brand sells coolers that are built for more than a trip to the beach or a nature walk—buy one for a friend or family member for Christmas and it might take them to places they never expected to go.

In a similar vein to Columbia Sportswear's 'Engineered for Whatever' spot, Yeti shows us what nature is capable of. It can make you sweat, shiver, scream, stink, and so much more, so when the advertised cooler falls off the back of a woman's truck, you wonder if it's sign for her to drive home and collapse on the sofa instead. What she could encounter's already flashed before hers and the viewer's eyes.

The truth, says the brand, is that Yeti owners cannot get enough of the great and not-so-great outdoors. Those who've caught the bug or are susceptible to it at least have a brand that understands them. This is helped by 'Yellowstone' actor Ryan Bingham's narration that's cautionary and seductive at the same time.

USA

Luggage