"We Belong Here"

27 August 2025

60s

Nowhere we'd rather be.

Pip + Lib of Agile Films direct a timely, tactile, and naturalistic spot for World Rugby as the Women's Rugby World Cup delivers try after try, for better or worse. Set to a tune that wants to be 'Tick of the Clock' from the 'Drive' soundtrack, the ad flits between community clubs in England and Wales, where the hard work of Pip + Lib and casting director Claire Mouchemore pays off in spades.

One girl's still got her school uniform on as she marches up the hill with teammates ("I know, I can see!"), while another's forgotten her boots to everyone's amusement. If moments like that get viewers onside, a bevy full-pelt tackles, kicks, and passes keep them there. You see it, hear it, and feel it in every shot—they belong on the rugby pitch, and it belongs to them.

UK

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