"Entrance"

2 July 2025

1 min 45s

Arrival of the fittest.

'Money Heist', 'Bridgerton', 'Wednesday', 'Cobra Kai', and 'The Witcher' all 'star' in a Volkswagen commercial for the Brazilian market. It would cost an arm and a leg to get the talent on board, so directors Kid Burro (André H Saito and Cesar Nery) evoke the look and feel of each Netflix show instead. Besides, VW wants Tera to be the only name on people's lips.

In the world of 'Money Heist', it's nicknamed "The German"; the 'Bridgerton' set knows all about its assets ("I heard he owns a hundred and sixteen horses"); Nevermore Academy's never seen anything—or should that be any Thing—like it; and Geralt of Rivia looks on as the advertised SUV proves mightier than the sword.

Will it prove to be an icon as the copy suggests? It knows how to make an entrance at least, helped no end by Kid Burro's grasp of the source material(s). We're glad no one suggested 'Adolescence', though—that would have been awkward as hell.

Brazil

Cars