"Mansory"

26 September 2025

1 min 47s

Dapper drive.

Cut from the same cloth as Under Armour's 'Be the Problem' campaign, this ad revolves around a link-up with luxury bodywork brand Mansory (not to be confused with masonry). Directed by Ernest Desumbila, it's man versus machine as Morocco and Paris Saint-Germain right-back Achraf Hakimi takes on a supercar driven by Germany and Real Madrid defender Antonio Rüdiger.

"That makes nary a lick of sense!" we hear you say, and you're right—it looks and sounds the part, though. The crowd laps it up as Hakimi uses fancy footwork to keep Rüdiger at bay. When you've as much horsepower as he does, coupled with a face like German thunder, Rüdiger takes as many bites at the cherry as time allows. You can tell he likes the company car.

Both Under Armour and Mansory hope viewers like it, too—enough to make them buy clothes that are roadworthy in a very loose sense.

UK

Sportswear