"You Are How You Car"

24 June 2025

30s

A heady tale.

As slogans go, "You are how you car" is a doozy. It rounds off an equally memorable spot for auto detailing brand Turtle Wax—and what a way to make your DAVID debut. Directed by Aidan Gibbons and Nathan Robinson, the ad blurs the line between man and machine and has a ton of fun with it. We hope you have a, er, head for humour.

The brand thinks the way customers look after cars reflects how they carry themselves. If the owner believes in self-care, you can guaran-damn-tee he wants his vehicle to look its best, too. He therefore pampers his motor in the garage—oh, and in this madcap universe made possible by Covert VFX, cars are giant heads on wheels.

To the strains of 'Nessun dorma', the man uses an earbud, a cotton pad, and shampoo on his oversized bonce. The latter feels like a new man as a result, so would your car feel if every wipe, polish, and buff was done with Turtle Wax products? It's a question aimed at those with a pathological fear of automatic car washes, and we expect a good number of people to answer.

Global

Motor Accessories / Repairs