"The Toyotathon is On"

12 May 2025

60s

Follow the crowd.

Toyotathon, also known as Toyota's annual end-of-year sales event, gets a packed commercial from agency The Corner and director Andrew Gaynord. It’s more of a sprint than a marathon, to be honest, as Gaynord’s cast pound the pavements to 'Hooligang' by Joey Valence and Brae. You'd be surprised what the prospect of a cheaper car does to people.

They leap out of a barber's chair, for example, or drop an antique vase. One woman even leaves her child on the swings at the playground, though we're 99% sure she'll come back for her. The finish line is a Toyota dealership, where an employee's about to have the most stressful day of her life. May 31st, when the promotion ends, cannot come soon enough.

Eagle-eyed viewers will also spot Billy Monger, the ex-race driver and youngest double amputee to complete an Ironman event. Does this ad count as practice for the Los Angeles 2028 Paralympics?

UK

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