"The Speech"

8 December 2025

60s

Mr Writer.

Some father-of-the-bride speeches hit the nail on the head, others feel like a nail in the head. The man in this Irish Toyota commercials wishes to avoid the latter at all costs, so he mulls over every word, every thought, and every memory. Laptop, notepad, pen, pencil… whatever works in the quest for perfection. The stakes have never been higher, after all.

There’s almost no rest for the writer as a result. Yet unlike Ernest Hemingway, Brendan Behan, Hunter S Thompson, et al., he manages to keep a clear head at home, at work, or on the move We like how the keen swimmer runs from the sea to his car to jot down a line (now that's the kind of commitment you want from a speech writer).

It pays off in the end, and he's got another pearler in store for his daughter when she asks if it took long to write ("No… only your whole life"). He's "relentless about better" in the brand's parlance, which DAVID first read as "relentless about butter"—what a turn up for the books that would be if Toyota moved into dairy products.

Ireland

Cars