Click here to sign in/register.
 Biting the hand that feeds us since 2002.
Advert








Andrew MacGregor
Tottenham Hotspur

"In Darkness We Dare"

26 June 2025

73s


Does it come in black?

Tottenham Hotspur's motto is: "To dare is to do." To make themselves sound more like the SAS than ever before (as in the Special Air Service—not Sutton and Shearer or Sturridge and Suárez), the club have launched a black away kit with the phrase: "To dare in darkness." Like when DAVID drove blindfolded at a friend's stag do... under supervision, of course.

It would be easy to make a Spinal Tap joke here, but DAVID wants to save that material for the sequel. Instead, let's say Nike’s 2025-26 effort has a whiff of 'Spider-Man 3', wherein the black suit made Peter Parker all evil and such. Here, the black suit makes everyone a little cockier, more aggressive, and/or mischievous. Goalkeeper Guglielmo Vicario's 'assimilation' is also inspired by the symbiote scourge.

Teammates Djed Spence and Dominic Solanke are also fired up by the kit (the latter even transforms into a £65 million anime forward). New manager Thomas Frank could do with a Super Saiyan strike rate from him.

UK

Football Clubs


CREDITS
Creative Agency: -1 The&Partnership
CD: -1 James Fernandes
Associate CD: -1 Ben Fallows
-1 Matt Deacon
Producer: -1 Kieran Sadler
-1 Dillon Palmer
Director: -1 Chris Ranson (Irresistible Studios)
Cinematographer: -1 Thomas Hole
Color: -1 Creep
Colorist: -1 Caroline Morin
The&Partnership
Creep
Irresistible Studios
Review posted: 26 June 2025 - 14:07
A few more from:
James Fernandes

Skittles
"Squishy Fish"


Tottenham Hotspur
"Classic Tottenham"


Tottenham Hotspur
"Take a Vow"


M & M's
"Race"


Snickers
"Own Goal"


Snickers
"Office"