"Night"

2 May 2025

30s

Wakey-wakey, Steve.

When Steve wakes up in the middle of the night, it's not because of fireworks, a barking dog, or a weak bladder—it's Toolstation's efforts to go the extra mile. Two members of staff use a measuring tape to rouse him (a great use of the tool, second only to Feathers McGraw's grappling hook), as they want to make Steve's morning better ahead of time.

Ensconced behind a counter on wheels, the pair produce LED lights, rubble sacks, and a vice that somehow doesn't crush Steve's chest when placed. Since his wife has all the duvet, they also tuck him in with a blue tarp, as the brand hates to see a good tradesman left out in the cold.

The result is a fun twist on counterculture, if you will, as the brand champions human employees who go the distance for customers like Steve. It may live to regret the train motif if anyone's order is delayed, however.

UK

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