"I'm a Celebrity... Get Me Out of Here!"

17 November 2025

2 mins 15s

The wait is the hardest part.

Agency Meanwhile and director Craig Ainsley have delivered in spades for Tombola, the online bingo firm that sponsors 'I'm a Celebrity... Get Me Out of Here!' It's a case of quality and quantity for once, as viewers get twelve, count 'em, twelve idents that convey how we'd often rather be anywhere else. The brand's got some great examples, that's for sure.

Take the woman stuck behind a cheese connoisseur at a Christmas market, or the buck naked guy locked out of the house but also locked in the porch. Not only does each spot promote the advertised bingo platform, but they also work as low-key Christmas ads. Those who dread the annual trip to the loft or inevitable train delays know that escapism's only a few taps away.

We've had some real festive epics over the last couple of weeks, but it's good to get some bite-sized efforts into the mix. That way DAVID can go easy on the Rennies/Gaviscon.

UK

Bingo Halls / Online Bingo