"That's What Makes It Christmas"

12 November 2025

60s

Take it as it comes.

Is Christmas perfect? No. People argue, get stressed, lose track of time, forget to buy nuts… it's all a rich tapestry. Rather than iron out these flaws, Tesco chooses to embrace them with the help of agency BBH and director Jeff Low. From the moment a woman asks why the table is silent ("I had an opinion—that's what happened!"), you know you're in a good time.

Whether the cast see it that way is another story. There's the couple held hostage by a neighbour and her three "quite festive" dogs; the dad who overshares in Christmas cards because "that's what you do"; and the game of Pictionary that almost descends into mindless, middle-class violence. It may cause some viewers to second-guess how they draw a biscuit.

If Blue Supermarket has its way, no one will second-guess which shop to go to over the holidays. Whether customers welcome the vagaries of Christmas or prefer to distract themselves with food and drink, the brand relates.

UK

Supermarkets