"Style It Out"

12 May 2025

30s

The great escape.

You can construct your own backstory for the woman styling it out in this entertaining commercial for Tesco's fashion wing F & F. In the most positive way imaginable, this ad suggests that the brand stands for not giving a fuck about what other people may think, and that's a pretty shrewd piece of positioning for a label that most people would keep firmly tucked on the inside.

It's been stylishly made by director Alex Prager, with excellent support from a team that includes cinematographer Haris Zambarloukos, editor Darren Baldwin and colorist George K, and they have all played their part in delivering the excellent script from agency BBH.

UK

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