"Together Builds Better"

30 October 2025

30s

Model town.

At Ciclope, Micah Walker, founder and CCO of Bear Meets Eagle On Fire, waxed lyrical about stop-motion animation in light of Telstra's 'Better on a Better Mobile Network' campaign ("There's freedom in stop-motion because there's not much they can fucking say once you've started!") The telecoms giant must like it, too, as it presents another handcrafted spot—this time courtesy of Nexus Studios and director Johnny Kelly.

Anchored by a miniature musician (the kind with glasses, a beard, and a turtleneck sweater), the ad shows how connectivity, infrastructure, and collaboration shape the world. As part of the brand’s efforts to move away from bog-standard shots of mobile phone masts and anonymous engineers, dioramas cute, clean character design, and good old-fashioned handiwork take centre stage.

Australia

Mobile Phone Networks