"Western"

13 April 2025

42s

Setting free the bear.

According to this Swedish commercial for Telia (and Apple), it's "not Telia" to release a killer bear on a film set when the actor has no way of protecting himself from the anticipated savagery. But it is Telia to be able to film said ursine menace in beautiful cinematic slow motion using one of the latest mobile phones from Apple.

The comedy is generated by the knowing way the crew favours self-preservation as the actor is left to his fate, with a series of highly effective withdrawals. And it isn't just the phone footage that enjoys a cinematic sheen... the commercial itself has been very attractively constructed by director Torben Kjelstrup.

Sweden

Telecommunications