"Date Night"

11 September 2025

40s

Now you're Talk Talking.

One of a pair of new commercials for TalkTalk riffing on the line "now you're Talk Talking', which is, now that someone's come up with it, both obvious and brilliant as a piece of advertising copy. It also lends itself to an excellent long-running series of executions, and the first pair, from Tim NcNaughton, are pathfinders for whatever follows, as they strongly establish the idea, with both humour and visual flair.

Slipping in a coy reference to BDSM is attention-grabbing, and then turning this into something else altogether is a clever family-friendly pivot. The whole thing has been constructed to place full emphasis on the new slogan, and McNaughton lands it with the skill of a pilot popping a jet onto the deck of an aircraft carrier. Excellent stuff all round.

UK

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