"Skydive"

20 October 2025

30s

Fall and rise.

Squarespace's 'Change Your World' campaign is now in the capable hands of Walid Labri, who directs three heightened commercials for the website builder. One spot is more heightened than the others because… well, it's about a skydiver keen to open her own school. As luck would have it, Labri's no stranger to air time.

His 2023 ad for streetwear brand Corteiz saw a man fall to Earth, with the standard-issue parachute replaced by a Da Skydive jacket. The woman in Labri's 30" spiritual successor is much better equipped, though the skydive itself is far from conventional. It starts at the kitchen table, in fact—every time she taps her keyboard in search of her ideal domain name, there's one hell of a velocity shift.

Labri's eye for a descent is complemented by the work of Time Based Arts, who tear the woman's kitchen apart with the forces of gravity/VFX. Note how she wipes dust from her keyboard as a neat touch—a reminder that the advertised platform supports those who put in real work on the ground then reach for the sky.

USA

Internet Based Services