"Hurts Real Good"

15 July 2025

60s

Pain is worth it in a pacy Sprite spot directed by Julien & Quentin, who get up close and personal with a cast of burn victims, so to speak. Red chillies force them to eat ice cream straight from the machine, become one with snow, or even waterboard themselves. Drink a lemon and lime flavoured soft drink instead, the brand says—that'll hit the (sore) spot.

Global

Fizzy Sweet Drink