"Rally"

2 November 2025

40s

Keep your focus.

In the funniest and boldest of three new commercials from Sweden extolling the virtues of Spiris – accountancy software that helps you concentrate on other things, a rally duo come unstuck when the navigator is distracted by incomplete paperwork. The resulting crash is so dramatic that it's necessary to return to the pair just so we know they haven't been Thelma & Louised out of existence.

The action within the car is highly authentic and this grabs your attention before you have any sense of where it's going. Director Torben Kjelstrup is then able to execute his rug pull in two stages, first as the ridiculousness becomes clear, and then when it leads to them going seriously off track.

This is a simple idea done extremely well, and it is a persuasive proposition as well as generating a vibe around the brand that suggests they're more fun than might be expected of this sector. (In fairness, they're probably not at all fun, but that's not the point.)

Sweden

Accountancy Services