"Invite"

4 March 2025

30s

Taso Alexander directs another great spot for Smarty, the SIM-only mobile network that takes a hard line on malarkey. A bride is turned away from her own wedding reception because she doesn’t have an invite, even when she points out her face on a sign. The usher's commitment to protocol is outstanding in its own way, but he also represents the sort of modern rigmarole the brand hates.

UK

Mobile Phone Networks