"Never Gonna Give You Up"

6 October 2025

2 mins 44s

Never Gonna Give You Up

With his rich baritone voice, it's perhaps inevitable that Sekou will draw comparisons with 'love walrus' Barry White and the British singer appears to lean into this idea with his latest release 'Never Gonna Give You Up', and this moody promo, set in a nightclub, proves a worthy companion to a song harking back to an earlier era.

Director RELTA ensures that their voices are the only point of comparison between Sekou and Barry White. Whereas the latter would shuffle around the stage as befitted a man of his girth, Sekou's youthful agility is pressed to the fore as he shows off his moves, providing a whole new dimension to the promo.

UK

Promos