"Italian Time"

20 November 2025

55s

I'll stop the clock.

Thanks to characters like Mandy, Philomena Cunk, and Liz from 'Motherland', Diane Morgan has become one of the UK's top comedy exports. After appearances on 'Late Night with Seth Meyers' and 'The Late Show with Stephen Colbert', she's now got her own San Pellegrino spot for good measure. On this evidence, it won't be the last campaign she leads.

With Morgan in front of the camera and director Alicia MacDonald behind it, we get a witty, well-paced insight into Italian time—not Central European Time, but a temporal phenomenon that causes a three-course dinner to last "between four hours and forever". Quote-unquote scientists have come up with a mathematical formula, but Morgan's forgotten what the Q stands for.

Time flies by nonetheless in Morgan's company, as the Bolton-born "water enthusiast" reminds viewers to stay hydrated over the holidays. If Italian time's in effect, get-togethers both formal and informal will last a hell of a lot longer—the brand promises to help even the thirstiest hosts go the distance.

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