"Study Tips"

12 May 2025

35s

One of three Samsung commercials directed by Mackenzie Sheppard, this spot targets the student market in time for exam season. Three pals need to understand mutation fast, so they ask Google Gemini to break it down as much as possible. The advertised chatbot settles on, "Imagine mutations as typos in your bodies DNA"—just as savvy students add typos to AI-generated essays.

Global

Mobile Phones