"Try Not to Enjoy It"

30 September 2025

3 mins 24s

Mark of the [Mr]Beast.

This Riyadh Season commercial is… a lot. That's how the General Entertainment Authority likes it, of course (like John Hammond in 'Jurassic Park', it spares no expense). The latest audio-visual assault from the Kingdom of Saudi Arabia stars YouTubers IShowSpeed, KSI, and MrBeast—a guy who acts more and more like the Jigsaw Killer every day.

Those somehow immune to Jimmy Donaldson’s charms will be glad to know he plays but a small role in 'Try Not to Enjoy It', a game where IShowSpeed and KSI bid to keep a straight face for points. No matter what organisers upload to the influencers' brains, the two must act like it's dull as dishwater—suffice it to say, both struggle to keep it together.

It’s a fine excuse for director Gibson Hazard to deliver more first-person lunacy (consider this a spiritual successor to his Nike x Cactus Jack spot). Whether it's a drop tower that causes KSI's head to warp or a giant MrBeast claw machine—and you thought the regular ones were a ball-ache—viewers see what the YouTubers see. Enough to see past the Kingdom's less enjoyable traits?

Global

Events / Rallies