"Money Possibilities"

9 January 2025

60s

Pocket rocket.

E-money firm Revolut survived a minor customer revolt last year, so knew it had to start 2025 right. Cue this 60” commercial from agency Anomaly and director Ian Pons Jewell, who shows viewers a world of possibilities in… a cardigan pocket. As the protagonist reaches in to grab her Metal Card, she falls down a knitted rabbit hole.

It's a clear attempt to step away from neon futurescapes and electrical circuits—the kind of imagery that fintechs lean so hard on. The result is far from cute and cuddly, though, as Pons Jewell and his crew deliver a sophisticated kind of whimsy where investment opportunities poke through the material and classical piano dictates the flow.

When the woman emerges from her pocket, she's ready to make the most of her Metal Card. OK, a coffee's about as low-stakes an investment as it gets, but a latte goes a long way. So long as the brand matches the quality of craftsmanship on show here, it should be a more comfortable year ahead.

UK

Financial Services