"The AIRvive™ Collection"

23 October 2025

40s

Izzy, wizzy, let’s get frizzy.

A bold colour palette and an expressive lead performance help this Remington commercial pop. The protagonist wakes up to frizzy hair that will not be tamed, damn it—not by a hat, a hood, or a tub of hair gel (we like the way it lands on the bath mat like a hopeless jellyfish). She even considers an electric razor for a moment, but the brand steers her toward another of its products.

The narrator causes the energy to dip somewhat, but not enough to detract from the clever set design and the hands-on protagonist. Before the AIRvive appears, she has that irresistible look of panic on her face that's in no way realistic, but fun to watch when done well. This is in large part down to director Chloe Victoria Hughes, who knows hyper like the back of her hand.

UK

Hair Dryers / Stylers