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Andrew MacGregor

Reebok

"No Thanks, I'll Walk"

11 June 2025

49s


I'll play no cart in this.

One of DAVID's favourite books in recent times is 'Commander in Cheat: How Golf Explains Trump' by Rick Reilly. As well as a compulsive liar and cheater, Donald Trump is revealed to be part man, part golf cart. The president never, ever walks, even on the courses he owns that have banned them. If Tesla made golf carts, Elon Musk would get the Medal of Freedom.

It might be Trump's favourite mode of transport, but not Reebok's. Directed by Dan French, 'No Thanks, I'll Walk' sticks two fingers up at the golf cart. Then sets it on fire. Then pings it away like a bug. Is there time to drown it in a lake? Or put a brick on the accelerator and let it drive until it dies? By all means, says the sportswear giant and golf brand Manors.

Both brands want those who are able to to pound the turf, not take the car(t). That's how you learn a golf course, with feet on the ground and the ability to keep your head. French and his crew illustrate this through genteel anarchy, as well as a neat glimpse at night golf.

UK

Sportswear


CREDITS
Client: -1 Manors
Creative Agency: -1 Stink Studios
ECD: -1 Cameron Temple
Production Co: -1 Stink
Director: -1 Dan French
Producer: -1 Jens Nielsen
EP: -1 Dom McKiernan
Production Design: -1 Ranya El-Refaey
Edit House: -1 Stitch
Editor: -1 Jack Singer
Color: -1 Harbor Picture Company
Colorist: -1 Alex Gregory
Reebok
Stink Studios
Stink
Stitch
Harbor Picture Company
Review posted: 11 June 2025 - 18:01
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