Prada
"Ritual Identities"
17 September 2025
1 min 49s

Scarlett fever.
Those who grew up on a diet of family-friendly sitcoms like 'Sabrina the Teenage Witch' and 'Sister, Sister' no doubt remember 'Kenan & Kel'. Each episode ended with Kenan’s request for all sorts of weird and wonderful items (a raccoon here, nine-hundred hard-boiled eggs there)—this, believe it or not, is not a million miles away from Prada's latest commercial. Directed by Yorgos Lanthimos, 'Ritual Identities' has Scarlett Johansson insist on "six large black stones", “the recorded barking of a medium-sized dog", "a piece of porcelain from a rare antique Chinese vase", and much, much more besides. Is this how Johansson puts a new PA through his or her paces? No—it is, of course, way weirder than that. Store all these ingredients in a Galleria bag, pour them into a metal sphere, and voila—you get a clone of Scarlett Johansson, ready to star in whatever the other ones pass on. Now we know how Pedro Pascal manages to star in every gosh darn movie known to man, woman, child, and animal.
UK
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