"Eileen Gu"

12 May 2025

48s

Gu, girl!

Half American and half Chinese, Eileen Gu - who stars in this commercial for Porsche - was always going to upset one half of her heritage when she made a final decision on which country to represent when she competed at the Winter Olympics. She opted for China in the end, and it certainly paid off when she won three different medals at the 2022 games.

In doing so, she became an international celebrity, and this commercial, directed by Daniel Börjesson, makes the most of her profile, using a multimedia approach to maximise her association with the brand.

China

Cars