"Norwegian Fjords Like Never Before"

5 February 2025

40s

All a-fjord.

Pablo London's first 'Holiday Like Never Before' spot for P&O Cruises took place in the Caribbean. The temperature drops significantly in this 40" follow-up, as the brand turns its attention to the Norwegian fjords—the same ones a certain blue parrot pined for all those years ago. The location may be different, but the execution is reassuringly the same.

Scored by a remix of Bobby Darin's 'Beyond the Sea', the ad uses time-slice photography and slow-motion (or bullet time for all you fans of 'Max Payne' and 'The Matrix') to capture life in cruise control. That means individual drops of water pop off the screen, as does a curious seal that climbs aboard a woman's kayak.

The technique makes you stop and look, that's for sure, and the brand hopes this translates to increased passenger numbers. We're sure those who like to holiday at normal speed will also be catered for.

UK

Cruises