"Be Every You"

12 August 2025

30s

Me, myself, and I.

This On commercial stars 'Dune', 'Challengers', and 'Spider-Man' actor Zendaya… or should that be Zendayas? The American believes there's no one person anyone has to be—why not be every you, the brand suggests, even if it sounds like a logistical nightmare to DAVID. Perhaps the Swiss got too invested in the Marvel Cinematic Universe's Multiverse Saga.

So what of the commercial itself? Directed by Bardia Zeinali and lensed by Marcell Rév, its a pacy identity parade that serves as a useful palate cleanser in the wake of 'Zone Dreamers'. This is way more down to earth, as Zendaya reconnects with grass, rock, land, and sea through a series of expressive cuts. She seems comfortable wherever she goes in the On-iverse.

UK

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