"New Jeans"

3 October 2025

2 mins 14s

The nose have it.

A woman gets a sneak peek at her date in a gross-out commercial for Olga Basha, a New York-based denim brand. As she and her friend eat lunch together ("I think I said no radishes"), they spot her man a day early. It's a great chance to observe him in the wild, but what he does next on a street in New York’s Chinatown is a real eyesore.

Not to put too fine a point on it, the guy picks his nose—fingers it, even. The surveillance team in the café across the street are left speechless (one's got too much sandwich in her mouth to speak, anyway). It somehow gets worse when he sticks the bugger of a booger onto a lamp post, then licks his finger. How in the blue hell did he survive the pandemic?

Before you can say "there's plenty more fish in the sea", the two women have an unexpected change of heart. So what if he picks his nose—just look at his jeans! She even texts him to ask what brand they are, as hygiene's not the be all and end all as it turns out. The result is an off-beat plug for denim that doesn't take itself too seriously, but works hard to ensure viewers remember the name.

USA

Jeans