"Smell Super, Man"

1 July 2025

30s

Man (and boy) of steel.

Is James Gunn's Superman the answer to superhero fatigue? We'll find out on July 11, we suppose. In the meantime, here's a 30" Old Spice commercial directed by Mike Warzin, who shows viewers how to look like the Man of Steel and smell like citrus. Not hope, not justice—Bright Citrus and Cosmos. Talk about a tonal shift from the DC Extended Universe days.

It's exactly what you'd expect from a superhero origin story told by Old Spice. When Simon picks up the advertised roll-on deodorant, his voice drops and a cowlick forms through sheer will. He also becomes an absolute unit who never has to worry about gym class again. Who'd win in a fight between Batman and Superman? Who cares—we want a fight between Simon and The Man Your Man Could Smell Like.

USA

After Shave