"Feel It All"

10 November 2025

40s

Round about Christmas.

Christmas presents are overrated, says O2—time spent together at Christmas is the real deal. Sean Bean takes a break from his role as the Sheriff of Nottingham in 'Robin Hood' (he's got a lot of experience with arrows) to narrate a 40" plug for Priority, the brand's customer rewards programme. Therefore, physical gifts are out and shared experiences are in.

To show what it means to this family of three, director Louis McCourt and DP Robbie Ryan keep the camera locked on them. Wherever they go, whatever they see, each cast member's face tells a story and sells the idea that Christmas should be lived, not restricted to what can be unwrapped. On top of that, McCourt and Ryan work in shots that satisfy the brand's love of circles.

UK

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