Click here to sign in/register.
 Cut and thrust, not cut and paste.
Advert








Andrew MacGregor
O2

"England, Meet England"

21 August 2025

60s


Soar of the roses.

The 2025 Women's Rugby World Cup kicks off on August 22, and England, also known as the Red Roses, are well up for it. How up for it? 'Leap out of a plane' up for it. Keen to make an entrance—you sort of have to when it's a home World Cup—the likes of Sadia Kabeya, Abbie Ward, and Emily Beth Scarratt turn skydivers in an O2 spot directed by Marcus Söderlund.

To the transcendent sound of 'Weightless' by Romy, the squad, dressed head to toe in white to match the clouds, falls to Earth with style. If the Queen can parachute into the Olympic Stadium, then the Red Roses can parachute into Twickenham (or Allianz Stadium Twickenham, as no one calls it). Needless to say, we doubt insurers would let Kabeya and company do this for real.

Would it look or sound better than what Söderlund and his crew have served up? We doubt that, too. The immersion's only somewhat affected by Sean Bean's voiceover, which claims this is the tournament where the Red Roses and the country they represent become simpatico.

UK

Mobile Phone Networks


CREDITS
Creative Agency: -1 VCCP
ECD: -1 David Masterman
CD: -1 Nikki Lindman
Creative: -1 Jake Wiseman
-1 James Ginn
Production Co: -1 Academy Films
Director: -1 Marcus Söderlund
Producer: -1 Dulcie Kellett
EP: -1 Darapen Vongsa-Nga
VFX: -1 RASCAL
VFX Supervisor: -1 Kalle Lundberg
Color: -1 RASCAL
Colorist: -1 James Bamford
Sound House: -1 750MPH
Sound Design: -1 Sam Ashwell
-1 Marcin Pawlik
Track: Weightless - Romy
VCCP
Academy Films
RASCAL
750MPH
Review posted: 21 August 2025 - 16:00
A few more from:
RASCAL

Barclays
"Skate Park"


Barclays
"Orca"


Jo Malone
"Christmas Has Arrived"


President's Choice
"Possible Lives Here"


World Rugby
"We Belong Here"


Bakar
"Lonyo!"