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Andrew MacGregor
Numan

"Buffet Boy (DC)"

27 October 2025

90s


The boy ain't right.

Not sure who or what to go as for Halloween? The director's cut of Numan's 'Buffet Boy’ commercial has the answer. A triumph of costume design from head to toe, Buffet Boy (Tice Oakfield) is a dieter's worst nightmare—think Freddy Krueger if he fell into a pâtisserie. When he appears before office worker Lisa (Naomi Emmanuel), it's only a matter of time before she cracks, right? After all, who could resist literal buns like his?

Lisa, as it turns out, is made of much stronger stuff. No matter what’s shoved in her face or pops out of Buffet Boy's mouth, she sticks to the plan. As a result, Oakfield's performance becomes even more unhinged and desperate, like when Pennywise realises no one's afraid of it anymore. His anguished scream when Lisa eats a clementine almost makes you feel sorry for him.

When all's said and done, however, he's no match for Lisa and her weight loss medication. The brand refuses to accept that willpower is the be all and end all—when Buffet Boy strikes, it say it's OK to have more in your arsenal.

UK

ED Remedies / Sexual Enhancement


CREDITS
Production Co: -1 MJZ
Director: -1 Steve Ayson
Producer: -1 Alicia Richards
Prod M'ger: 0 Daniel Gay
Edit House: -1 The Quarry
Editor: -1 Ben Campbell
Sound House: -1 Wave Studios
Sound Design: -1 Tony Rapaccioli
Voice: -1 Cherie Lunghi
MJZ
The Quarry
Wave Studios
Review posted: 28 October 2025 - 15:45
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