"Scary Good: Cat Macario's Cold Blooded Clinic"

10 September 2025

30s

Sub-sub-zero.

Leonn Ward directs another instalment of Nike's 'Scary Good' campaign (if you thought it was safe to come out, think again). This instalment stars Chelsea and USA forward Catarina Macario, who somehow manages to run her own medical practice between games. Welcome, for lack of a better word, to the Cold-Blooded Clinic, where treatment is a bit of a freeze-for-all.

The idea is that Macario is a stone-cold "skiller" (geddit?) who always stays cool under pressure. When she takes a free kick, for example, her blood temperature drops to minus two hundred and eight four degrees—and Chelsea's Cole Palmer thought he was cold. As is so often the case with spoof ads, there's fun to be had with the small print ("Some patients received a permanent loss of empathy").

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