"Just Do It: MLB"

14 October 2025

60s

Take me out to the ball game.

Ciclope Festival attendees will recognise this 60" Nike commercial from across the pond. It was used by Lost Planet's Paul Rogers as an example of "swarm" editing, where more than one editor chips in on a project (click here to read DAVID's field report). There's nary a bee to be seen in this spot, but there is a lot of baseball to feast your eyes on.

Scored by a cover of the 'charge' fanfare familiar even to those with limited baseball knowledge, the ad celebrates the art of the bunt, catch, fly ball, strike, home run, and more. The organ player is somehow separate from the action and slap-bang in the middle of it at the same time—the music draws energy from the game and vice versa.

When you consider the longest ever game of longest professional baseball took eight-and-a-half hours to complete and even short ones last almost three hours, we appreciate the 60" highlights reel. Even better when it's shot with such gusto by director Mike Warzin and cut like there is indeed no time to waste.

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