"It's Your World to Understand"

16 September 2025

60s

Minute details.

As Donald Trump prepares to sue the New York Times for fifteen billion smackeroonies, the newspaper delivers a 60" commercial directed by Camille Summers-Valli that's worth its weight in gold. Four years after 'It Takes a Journalist' opened her account, Summers-Valli presents a fresh take on a New York minute, where more can be learned, gleaned, and played than expected.

Shot with urgency and invention by Summers-Valli and DP Alexis Zabe, 'It's Your World to Understand’ crams as much as possible into sixty seconds, but never feels incoherent or clunky. Rather, it's a controlled blitz through what the title offers both online and offline, anchored by a sonorous voiceover that frames a minute as a blank canvas. Read, listen, play, watch what you will, the brand says—just to make the world a smidgen clearer at the right moment.

USA

National Newspapers